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The Chinese Tao of Business:  
The Logic of Successful Business Strategy


Chinese Tao of Business By George T. Haley, Usha C. V. Haley and Chin Tiong Tan


Description                         Reviews                         Endorsements

For recent media coverage of the authors' research, including the New York Times, the Wall Street Journal, the Financial Times, Fortune, the Economist, the Los Angeles Times, USA Today and CNN, check HERE.


How can managers discover, develop and implement successful business strategies for China and our global economy? 

Drawing on in-depth research with top executives1 of successful Chinese and Western companies, this book provides a road map for profitable business strategies in our interconnected economy. In the process, the authors describe and examine both Chinese and Western strategic management, their weaknesses and strengths. Starting with an analysis of the historical, cultural and legal antecedents of Chinese strategy, the authors identify potential for synergy and dominance between companies from Western, industrialized economies and Chinese companies.  The book closes with recommendations on how the managements of non-Chinese companies, now pouring into China, can most effectively compete and interact with Chinese businesspersons and governments. 

  The Chinese Tao of Business offers guidance to compete successfully against Chinese companies and in Chinese as well as foreign markets through:

  • Unique insights into Chinese business strategy, including its origins and influencing factors
  • Insightful perspectives on the evolution of China’s markets and business environments
  • Incisive analysis of Eastern and Western strategic decision-making styles and how they differ
  • Cogent identification of hidden and overt threats, pitfalls and opportunities that Western companies face in China and how to plan for them
  • Effective direction through an Adaptive-Action Road Map (ARM) for successful business strategies in China and the global economy

See George Haley, Usha Haley and The Chinese Tao of Business profiled in “Special Report: Eye on China”, CNN, May 18-19, 2005. For Windows Media Video click here. (Needs free Windows Media Player, available here). For Real Media Video click here. (Needs free Real Media Player, available here.)

For some more media coverage of the authors see here

Description                         Reviews                         Endorsements


From the Wall Street Journal: "[One] of the more intriguing non-fiction titles...exhaustive [guide] to the minefield of making money in China...a veritable textbook...The book also offers numerous helpful examples profiling foreign companies such as Acer and Coca-Cola that have already made, and survived, the great leap into the land of guanxi." 
Wall Street Journal - November 26, 2004 

From Harvard Business School Working Knowledge: "This book reminds us that the much-read Tao (meaning "the road" or "the way") has a lot to say about ancient power relationships as they are understood in modern China. Everyone knows the Chinese market is huge, but not everyone can get a toe-hold there. Using the Tao as a metaphor for the idea of opposites working together, this book takes a practical and  strategic approach to managing effectively in China." 
Harvard Business School Working Knowledge - November 1, 2004

From The Ethix Bulletin: "This book is written for Westerners doing business in China as well as for Chinese people doing business in the West. From their research and interviews with almost thirty Chinese executives, the authors attempt to capture Chinese perspectives on business...The authors do an admirable job in assembling lots of material in a short book that is readable and persuasive. I read this book in preparation for a two week trip to China in which I interacted with many business people. My trip confirmed many of the guidelines laid out here. I recommend this book."
The Ethix Bulletin - Issue 38, 2004

From The Hindu: "If as a businessman you want to look at a big market where the 1.3 billionth consumer was born two days ago, it may be useful to know that country's philosophy too before ferrying your ware beyond the Great Wall. That explains why The Chinese Tao of Business...is an appropriate read, even as China bristles with optimism in the aftermath of quota demise."
The Hindu (India) - January 8, 2005

From HK Magazine: "In The Chinese Tao of Business, the traditional philosophical system is presented as the guiding paradigm by which business is conducted in China.  It teaches you how to work with Chinese partners, manage mainland employees and generate effective marketing strategies...It is also a simple yet informative cultural reference for understanding the Chinese way of doing things.  For eager employees, this may be the perfect book for understanding your boss and his or her expectations."
HK Magazine (Hong Kong) - January 21, 2005

From China Business Weekly: "A very perceptive and readable analysis of Chinese business strategy.  Anyone who has worked in China will recognize the underlying credibility of the picture that emerges...The authors repeatedly show admirable cultural awareness and sensitivity. The book is recommended reading for anyone working or competing with Chinese companies."
China Business Weekly/China Daily (China) - January 24, 2005

From Business World: "The Chinese Tao of Business is invaluable. It offers excellent insights on the moral, legal and social philosophy of the Chinese.  The book discusses the effects of the teaching of Lao Tzu and Confucius on the Chinese way of thinking, and from that explains how the Chinese business drivers differ from Western free markets. It also emphasizes the importance of the Chinese network system in which business transactions emerge from personal agreements and not contracts as in the rule-based systems of the West."
Business World (India) - January 31, 2005

From LeaderValues: "On its own, such an analysis could easily become very abstract and academic. But when combined with a broad overview of Chinese history, interviews with leading Chinese businessmen and illustrative case studies, the end result is a very perceptive and readable analysis of Chinese business strategy. Anyone who has worked in China will recognise the underlying credibility of the picture that emerges...This is definitely recommended reading for anyone working or competing with Chinese companies. And with China’s recent rise in the global market, it looks like that will soon cover just about everyone."
LeaderValues - July 2005

From China Business Weekly: "Ying and Yang are well-known as the 'harmonious interplay of opposites in the universe'. The Tao of Chinese Business takes this concept very seriously showing how Western companies can succeed in China -- and how Chinese companies can succeed overseas. And to bring everything together harmoniously a new strategic planning model is outlined that synthesizes the best of Chinese and Western thinking.  Recommended reading for anyone working or competing with Chinese companies."
China Business Weekly (China) - July 25-31, 2005

From Inc. Magazine: "Resources: The Chinese Tao of Business by George T. Haley, Usha C.V. Haley, and Chin Tiong Tan compares Chinese and Western business practices and offers strategies for thriving in a global economy."
Inc. Magazine - August 2005

In CNN's "Special Report:  Eye on China", May 18-19, 2005, For Windows Media Video click here. (Needs free Windows Media Player, available here). For Real Media Video click here. (Needs free Real Media Player, available here.)

Description                         Reviews                         Endorsements


"Commerce between the East and West is bound to increase.  Western business people need to recognize the very different philosophies, values, and perceptions in China/Asia if they hope to build successful business relationships.  This excellent book will start you on the road to enlightenment." 
Philip Kotler, SC Johnson and Son Distinguished Professor of International Marketing, Kellogg School of Management, Northwestern University

“A stellar road map into the Chinese business mind that should benefit both those studying the Chinese and those working with them."  
Vijay Mahajan, John P. Harbin Centennial Chair in Business, McCombs School of Business, University of Texas at Austin & Dean, Indian School of Business, Hyderabad, India

“The authors have been very successful in bringing the cultural history of China and connecting it to Chinese business strategies and doing business in China. This book is a must read for businessmen who do business in China, for students in this area and for people who want to understand the way Chinese systems operate against a historical background.”   
Rob Westerhof, Chief Executive Office, Philips North America Region (previously, CEO, Philips East Asia Region)

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